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Between them, they have 250 million social media followers. Some can make as much as $300,000 per YouTube video.Others have Instagram audiences greater than the population of New York City. Of course, staying on top of the ever-changing social media landscape is an immense task all on its own, but one worth investing the time in. If you are an early adapter of a new platform that. He is one of the topmost social media influencers and a renowned digital entrepreneur, digital strategist, marketing blogger and best selling author. You should definitely follow him in 2019 if you want to learn about content marketing.
Perhaps one of the biggest human flaws is that we tend to be a bit impatient.
We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect.
I get it.
The world is moving faster than ever before. New trends and technology seem to appear overnight, and it’s becoming increasingly difficult to keep pace. So, you get the temptation to jump on the social media bandwagon without a clear picture in mind of what you want to achieve.
But, diving in without a sense of what it encompasses and how it can benefit your business can do more harm than good.
This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow.Free DownloadThe Ultimate Guide to Social Media Marketing for BusinessTable of contentsThe importance of social media for business
Not too long ago, businesses considered social media as just a passing trend, a distraction for kids with nothing better to do with their time than to scroll through endless news feeds.Best Entrepreneurs To Follow On Social Media In 2017 Pdf
Nowadays, it’s becoming clearer every day that social media is one of the most powerful marketing tools businesses have ever seen.
Get this: there are 3.77 billion global internet users, and over 2.8 billion active social media users (related: marketing statistics). If social media were a country, it would be the biggest nation in the world.
Image Source: We Are Social
Don’t forget that due to its gargantuan size, social media can provide you with more exposure and brand awareness than any other traditional marketing tool out there. Some of the most popular platforms have become such an integral part of our lives that we are willingly telling the world about our needs, preferences, problems, and burning desires.
Savvy businesses know how to benefit from the huge amount of data that users generate in real time. Sure, the numbers are overwhelming – every day, people send over 500 million Tweets, upload 95 million photos and videos on Instagram, and like 4.5 billion posts on Facebook. But, behind this mammoth amount of information, there are valuable insights about your customers: who they are, what they like, and what they are willing to pay for.
Social media has made it easier for brands to eavesdrop on the conversations their customers are having and take part in the discussion. Social networks can also help you gather information about your audience and create better marketing messages that fit their profile.
So, there’s no question that social media can benefit your business greatly.But what is Social Media Marketing?
Imagine you are taking your first scuba diving lesson. You are given the equipment without being told what each item is, how it works, and why you need it. You wouldn’t feel too comfortable diving into the deep dark depths of the ocean without knowing how to differentiate between your submersible pressure gauge and your dive computer.
The same stays true for getting started with social media marketing without understanding what it is or how it works.
According to Wikipedia, social media marketing refers to the use of social networks to promote a product or service.
That’s a rather broad and superficial definition, don’t you think?
Let me take a swing at it.
For me, social media marketing refers to the use of social media platforms to identify and connect with key audiences in a meaningful way.
Sure, your goal is to increase brand awareness, generate leads, and promote your products or services. But, you can’t do that without building meaningful relationships with your network first.
Unlike traditional marketing, where you bombard prospects with sales messages – social media is a two-way process. You need to listen, engage, show empathy, become involved, and provide value if you want to create a seamless relationship with your prospects that can eventually lead to sales.
If you can’t do that, your social media marketing is likely to fail.What are the benefits of Social Media Marketing?
Social media has become such an integral part of a brand’s marketing efforts, that over 97% of marketers are using it.
Unfortunately, not all businesses seem to understand the benefits social media can bring. Recent studies show that about 50% of small businesses aren’t using social media marketing to promote their products/services.
That’s huge.
More than that, 25% of those businesses say that they don’t even plan to use social media in the future.
Apparently, there is a big gap between those who understand the value social media can bring and those who still see it as a passing trend.
If you’re one of the few businesses that struggle to see the value of social media marketing, here are some benefits to consider:
*Brand Recognition: Consumers tend to buy from the brands that they recognize. Social media can get your business in front of the right people and entice them to engage with your brand even when they aren’t ready to make a purchase.
*Humanizing Your Brand: Social media makes it easier to show your customers that you aren’t just a faceless corporation that is only after their dollars. It allows you to build a voice and showcase your personality, or the personality of your team. For example, the team at Buffer do a great job of empowering their employees to be the face of their brand on Twitter by adding a personalized sign off to all their responses:
*Establishing Yourself as an Authority: Social media is an excellent platform to share helpful content that proves your expertise. Respond to industry-related questions, participate in discussions, and share valuable resources with your network to become an authority in your niche.
*Improving Your Customer Service: You may think that social media is a waste of time, but your audience expects you to be there. 67% of consumers go to social media for customer service. And, this statistic is four years old; you can only imagine that the numbers have increased since then. But that’s not all: consumers expect brands to respond to their request within 24 hours or even sooner. So, while you’re ignoring social media, prospects are talking about your business online.
This list could go on forever. Social media can also help drive traffic to your site, assist with link building for SEO, keep an eye on your competitors, and so on.
But the real question is how can you build and implement a winning social media marketing plan that will reap all of these rewards.How do you create a Social Media Marketing Plan for your business?
“If you fail to plan, you are planning to fail.” – Benjamin Franklin
This quote has withstood the test of time, and it’s never been more relevant than in the world of digital marketing and social media.
Unfortunately, many business owners and digital marketers approach social media haphazardly with no clear direction. They “need to have a presence”, so they set up pages on every social platform out there, and start publishing inconsistent content.
If you want to make the most of the social media for your business, first you need to understand what you are trying to achieve. Then you need to create a structured and specific approach for moving towards that goal.
Here are the key areas you should consider when putting together a social media marketing plan for your business.Social Media Research
You know that understanding your audience’s needs and expectations are vital to social media marketing success. So it’s important that social media research becomes a key part of your ongoing social media strategy.
And, it makes perfect sense if you think about it: the more you know about your customers, the easier it becomes to create content that caters to their specific needs.
There’s just one problem: the volume of conversation on social media is so big that it can feel like an insurmountable task to look for potentially valuable insights.
Don’t panic yet. With the right approach, social media research is doable.
First, start by asking the right questions.
Imagine that you are a web design company and want to know what people are talking about when it comes to photography sites. Some of the possible questions you may ask are: How are people responding to this topic? What themes are the most popular? What are the other web design companies mentioned when it comes to photography site themes?
Now that you have your questions and topics, create a list of the possible words and phrases your audience might be using to discuss this area of interest. Keep in mind that people often use slang on the internet or misspell words, so try to include some fringe key terms in your list too.
Jump on social media, starting with the most relevant platform for your audience, and use the search feature to see what people are saying about your list of topics.Best Entrepreneurs To Follow On Social Media In 2017 2020
Here is an example search using Twitter, where you can quickly filter the information by people, geography, language and so on:
Look at your results and refine the list. Exclude anything that isn’t relevant to what you’re looking for or doesn’t provide any useful information.
With your data at hand, try to answer some basic questions, such as what is the overall sentiment for websites in this space, what audience categories are the most vocal about it, and so on.
Don’t be afraid to take your research a step further and explore what’s beneath the surface.
This information can frame your approach to marketing your product or service offerings to this group of people.Paid vs. Organic Social Media
If done right, social media marketing can help you grow your business without burning a hole in your budget. Of course, that takes time, patience, and a lot of hard work.
Perhaps paid social media advertising is a better option when it comes to increasing brand awareness, traffic generation, and customer acquisition.
Well, let’s find out, shall we?
Organic social media marketing can help you put your business in front of the right audience for free (apart from your time of course). That is if you learn the rules of the game and play by them.
Here’s the thing: just as with search engine optimization, the algorithm for each social network changes regularly. Facebook, for instance, has significantly dropped the average organic reach for businesses in recent years and it plans to lower it even more in the future. The social network has made it clear that it will only show content that is useful, relevant, and valuable.
Here is an interesting graphic from AgoraPulse that gives you an idea of the organic reach on Facebook broken down by industry: Game 89: march 11 2016 the initials game 6.
It’s no surprise that retail is sitting smack bang at the bottom of that list, given the direct response nature of buying products online and how it can be directly attributed to Facebook advertising spend.
Yes, cracking the algorithm and getting your content in front of your audience is becoming increasingly difficult, but there are a few advantages to relying on organic social media rather than paying attention straight away:
*Being consistent can benefit your business long-term by developing authority;
*If you have a tight marketing budget, it’s much more affordable;
*Your audience likely trust “organic” engagement and messaging, more than they do paid advertisements;
On the flip side, paid social media advertising can help you achieve your goals faster, but its longevity is limited. A paid campaign will stop driving traffic and leads the moment you switch it off, but evergreen social media content can generate ROI indefinitely.
In the end, there’s no absolute winner. You need to look at your metrics and budget to decide which option fits your business best. The reality is that each of the social networks is businesses themselves, and they need to monetize their audience to stay in existence. As this industry continues to mature, the ease of organic reach will continue to decrease. So if you think that social media is a “free” way to market your business, you will end up being disappointed.Picking the Right Social Media Platforms
One of the biggest mistakes small business owners make is that they see “social media” as a homogenous entity. Sure, Twitter, Facebook, and Instagram are all social networks, but they are so different that everything from the audience to the style is unique.
So, how can you ensure that you’re focusing on the social networks that benefit your business’ goals?
Here are some things to keep in mind:
*Consider User Demographics: Size isn’t always important. Instagram may be one of the fastest growing networks, but if you are a B2B company selling SaaS services to logistics companies, then it would make more sense to focus your resources on LinkedIn and Twitter.
*Resources: Do you have the skills or personnel to create the right content for the networks you’ve chosen? Instagram and Pinterest, for example, require creative images and videos while Twitter emphasizes quality articles.
*Time: Unless you have a dedicated social media marketing department, you won’t be able to post on every social media channel. Keep in mind that you should aim to post daily on each network.
In the beginning, focus your effort on the social network(s) that are MOST relevant to your customer group, and give them your best shot. As a rule, I’d recommend picking your customer’s top 3 most frequented networks and sticking to them to start.How Often You Should Post on Social Media
CoSchedule looked at 14 different studies and found the ideal social media frequency that allows you to engage with your network, drive engagement and traffic, and keep your business top of mind, without annoying your audience.
Here’s what that came up with:
*Facebook: Studies suggest that you should post just once or at most twice a day to Facebook. Anything more than that can come off as spam;
*Twitter: Neil Patel found that 15 Tweets per day is the sweet spot that gets you all the benefits of social media marketing;
*Pinterest: Between 15 and 30 posts per day will bring you the best results on this network;
*Google+: No, Google+ is not dead. In fact, it can benefit your SEO greatly. Just make sure to post relevant content at least twice per day;
*LinkedIn: One post per day is more than enough for LinkedIn;
*Instagram: Major brands post just 1-2 images per day on Instagram. If you have more content that you want to share with your audience, use the Instagram Stories feature;
That all seems like a lot of work, right? Posting consistently on social media is made far easier with social media scheduling tools such as AgoraPulse:The Best Time to Post on Social Media
Just like everything else in life, timing is crucial to social media marketing success.
Picture this: you’ve spent hours working on an article that is insightful and packed with helpful information. Excited about the result, you share it with your network. But, to your surprise and disappointment, almost no one notices it.
That’s how important timing is.
So, what’s the best time to post on social media?
Here are some numbers:
*Facebook: The best time to post on Facebook is on Thursday, Friday, Saturday, and Sunday. The best hours are 9 AM, 1 PM and 3 PM.
*Twitter: The best time to post on Twitter is Wednesday between 5 and 6 PM;
*Pinterest: Saturdays are your best days for connecting with your Pinterest audience. The best hours are 2 PM, 9 PM, and even late at night (2 AM;)
*LinkedIn: Midweek posting (Tuesday, Wednesday, and Thursday) early in the morning (between 7 and 8 AM) or in the afternoon (5-6PM) is your ideal time;
*Instagram: One of the things that make Instagram so great is that users are active throughout the week. But, for maximum engagement, make sure not to skip Mondays and Thursdays at any time except for 3-4PM;
*Google+: The best time to post on Google+ is on Wednesdays, between 9 and 11 AM.
Again, you can pre-schedule content to be posted at these times rather than needing to be active all day every day yourself!Using Social Media to Influence SEO
Google uses over 200 ranking factors to decide which content to show high in search engine results. Social media signals are among the less significant factors, but none the less can still impact your rankings.
According to Matt Cutts, the correlation between social signals and ranking position is extremely high. Sites that have numerous social signals perform better than those with fewer signals.
Sure, correlation is not causation, but the role social signals play in SEO is becoming more and more evident. If you create and share high-quality content on social media, people are more likely to like it, share it, and link to it. That builds your traffic, your credibility, and your reputation. All that can, in turn, lead to a higher ranking.
The other thing to consider is that your social media pages will most likely show up on page one of a search result when someone is looking for your brand. This is extremely important for authority and brand recognition.Growing a Social Media Audience
By now, you probably understand that social media is a fantastic way to promote and grow your business.
But, how do you attract those first fans and followers? How do you get started when you have no audience?
*Getting Likes, Followers, and Shares: You can do a lot of different things to increase your visibility. You can (and should) add links to your social media profiles to your site, engage with other people, leverage hashtags, add links to your social media accounts in your email signature, and so on. But, all your efforts will fail if the content you share with your network provides no value. Before anything else, ensure you create quality content on a regular basis.
*Facebook: At the moment, Facebook is all about video. Reports have shown that live videos get 29% times more views than traditional content. That can translate into a broad audience reach that will kick start your social media strategy. But just be aware that these trends come and go, and you will need to adapt with the changing times.
*Facebook Messenger: Messenger is trending at the moment, and a lot of marketers believe this is the future – a channel
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Between them, they have 250 million social media followers. Some can make as much as $300,000 per YouTube video.Others have Instagram audiences greater than the population of New York City. Of course, staying on top of the ever-changing social media landscape is an immense task all on its own, but one worth investing the time in. If you are an early adapter of a new platform that. He is one of the topmost social media influencers and a renowned digital entrepreneur, digital strategist, marketing blogger and best selling author. You should definitely follow him in 2019 if you want to learn about content marketing.
Perhaps one of the biggest human flaws is that we tend to be a bit impatient.
We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect.
I get it.
The world is moving faster than ever before. New trends and technology seem to appear overnight, and it’s becoming increasingly difficult to keep pace. So, you get the temptation to jump on the social media bandwagon without a clear picture in mind of what you want to achieve.
But, diving in without a sense of what it encompasses and how it can benefit your business can do more harm than good.
This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow.Free DownloadThe Ultimate Guide to Social Media Marketing for BusinessTable of contentsThe importance of social media for business
Not too long ago, businesses considered social media as just a passing trend, a distraction for kids with nothing better to do with their time than to scroll through endless news feeds.Best Entrepreneurs To Follow On Social Media In 2017 Pdf
Nowadays, it’s becoming clearer every day that social media is one of the most powerful marketing tools businesses have ever seen.
Get this: there are 3.77 billion global internet users, and over 2.8 billion active social media users (related: marketing statistics). If social media were a country, it would be the biggest nation in the world.
Image Source: We Are Social
Don’t forget that due to its gargantuan size, social media can provide you with more exposure and brand awareness than any other traditional marketing tool out there. Some of the most popular platforms have become such an integral part of our lives that we are willingly telling the world about our needs, preferences, problems, and burning desires.
Savvy businesses know how to benefit from the huge amount of data that users generate in real time. Sure, the numbers are overwhelming – every day, people send over 500 million Tweets, upload 95 million photos and videos on Instagram, and like 4.5 billion posts on Facebook. But, behind this mammoth amount of information, there are valuable insights about your customers: who they are, what they like, and what they are willing to pay for.
Social media has made it easier for brands to eavesdrop on the conversations their customers are having and take part in the discussion. Social networks can also help you gather information about your audience and create better marketing messages that fit their profile.
So, there’s no question that social media can benefit your business greatly.But what is Social Media Marketing?
Imagine you are taking your first scuba diving lesson. You are given the equipment without being told what each item is, how it works, and why you need it. You wouldn’t feel too comfortable diving into the deep dark depths of the ocean without knowing how to differentiate between your submersible pressure gauge and your dive computer.
The same stays true for getting started with social media marketing without understanding what it is or how it works.
According to Wikipedia, social media marketing refers to the use of social networks to promote a product or service.
That’s a rather broad and superficial definition, don’t you think?
Let me take a swing at it.
For me, social media marketing refers to the use of social media platforms to identify and connect with key audiences in a meaningful way.
Sure, your goal is to increase brand awareness, generate leads, and promote your products or services. But, you can’t do that without building meaningful relationships with your network first.
Unlike traditional marketing, where you bombard prospects with sales messages – social media is a two-way process. You need to listen, engage, show empathy, become involved, and provide value if you want to create a seamless relationship with your prospects that can eventually lead to sales.
If you can’t do that, your social media marketing is likely to fail.What are the benefits of Social Media Marketing?
Social media has become such an integral part of a brand’s marketing efforts, that over 97% of marketers are using it.
Unfortunately, not all businesses seem to understand the benefits social media can bring. Recent studies show that about 50% of small businesses aren’t using social media marketing to promote their products/services.
That’s huge.
More than that, 25% of those businesses say that they don’t even plan to use social media in the future.
Apparently, there is a big gap between those who understand the value social media can bring and those who still see it as a passing trend.
If you’re one of the few businesses that struggle to see the value of social media marketing, here are some benefits to consider:
*Brand Recognition: Consumers tend to buy from the brands that they recognize. Social media can get your business in front of the right people and entice them to engage with your brand even when they aren’t ready to make a purchase.
*Humanizing Your Brand: Social media makes it easier to show your customers that you aren’t just a faceless corporation that is only after their dollars. It allows you to build a voice and showcase your personality, or the personality of your team. For example, the team at Buffer do a great job of empowering their employees to be the face of their brand on Twitter by adding a personalized sign off to all their responses:
*Establishing Yourself as an Authority: Social media is an excellent platform to share helpful content that proves your expertise. Respond to industry-related questions, participate in discussions, and share valuable resources with your network to become an authority in your niche.
*Improving Your Customer Service: You may think that social media is a waste of time, but your audience expects you to be there. 67% of consumers go to social media for customer service. And, this statistic is four years old; you can only imagine that the numbers have increased since then. But that’s not all: consumers expect brands to respond to their request within 24 hours or even sooner. So, while you’re ignoring social media, prospects are talking about your business online.
This list could go on forever. Social media can also help drive traffic to your site, assist with link building for SEO, keep an eye on your competitors, and so on.
But the real question is how can you build and implement a winning social media marketing plan that will reap all of these rewards.How do you create a Social Media Marketing Plan for your business?
“If you fail to plan, you are planning to fail.” – Benjamin Franklin
This quote has withstood the test of time, and it’s never been more relevant than in the world of digital marketing and social media.
Unfortunately, many business owners and digital marketers approach social media haphazardly with no clear direction. They “need to have a presence”, so they set up pages on every social platform out there, and start publishing inconsistent content.
If you want to make the most of the social media for your business, first you need to understand what you are trying to achieve. Then you need to create a structured and specific approach for moving towards that goal.
Here are the key areas you should consider when putting together a social media marketing plan for your business.Social Media Research
You know that understanding your audience’s needs and expectations are vital to social media marketing success. So it’s important that social media research becomes a key part of your ongoing social media strategy.
And, it makes perfect sense if you think about it: the more you know about your customers, the easier it becomes to create content that caters to their specific needs.
There’s just one problem: the volume of conversation on social media is so big that it can feel like an insurmountable task to look for potentially valuable insights.
Don’t panic yet. With the right approach, social media research is doable.
First, start by asking the right questions.
Imagine that you are a web design company and want to know what people are talking about when it comes to photography sites. Some of the possible questions you may ask are: How are people responding to this topic? What themes are the most popular? What are the other web design companies mentioned when it comes to photography site themes?
Now that you have your questions and topics, create a list of the possible words and phrases your audience might be using to discuss this area of interest. Keep in mind that people often use slang on the internet or misspell words, so try to include some fringe key terms in your list too.
Jump on social media, starting with the most relevant platform for your audience, and use the search feature to see what people are saying about your list of topics.Best Entrepreneurs To Follow On Social Media In 2017 2020
Here is an example search using Twitter, where you can quickly filter the information by people, geography, language and so on:
Look at your results and refine the list. Exclude anything that isn’t relevant to what you’re looking for or doesn’t provide any useful information.
With your data at hand, try to answer some basic questions, such as what is the overall sentiment for websites in this space, what audience categories are the most vocal about it, and so on.
Don’t be afraid to take your research a step further and explore what’s beneath the surface.
This information can frame your approach to marketing your product or service offerings to this group of people.Paid vs. Organic Social Media
If done right, social media marketing can help you grow your business without burning a hole in your budget. Of course, that takes time, patience, and a lot of hard work.
Perhaps paid social media advertising is a better option when it comes to increasing brand awareness, traffic generation, and customer acquisition.
Well, let’s find out, shall we?
Organic social media marketing can help you put your business in front of the right audience for free (apart from your time of course). That is if you learn the rules of the game and play by them.
Here’s the thing: just as with search engine optimization, the algorithm for each social network changes regularly. Facebook, for instance, has significantly dropped the average organic reach for businesses in recent years and it plans to lower it even more in the future. The social network has made it clear that it will only show content that is useful, relevant, and valuable.
Here is an interesting graphic from AgoraPulse that gives you an idea of the organic reach on Facebook broken down by industry: Game 89: march 11 2016 the initials game 6.
It’s no surprise that retail is sitting smack bang at the bottom of that list, given the direct response nature of buying products online and how it can be directly attributed to Facebook advertising spend.
Yes, cracking the algorithm and getting your content in front of your audience is becoming increasingly difficult, but there are a few advantages to relying on organic social media rather than paying attention straight away:
*Being consistent can benefit your business long-term by developing authority;
*If you have a tight marketing budget, it’s much more affordable;
*Your audience likely trust “organic” engagement and messaging, more than they do paid advertisements;
On the flip side, paid social media advertising can help you achieve your goals faster, but its longevity is limited. A paid campaign will stop driving traffic and leads the moment you switch it off, but evergreen social media content can generate ROI indefinitely.
In the end, there’s no absolute winner. You need to look at your metrics and budget to decide which option fits your business best. The reality is that each of the social networks is businesses themselves, and they need to monetize their audience to stay in existence. As this industry continues to mature, the ease of organic reach will continue to decrease. So if you think that social media is a “free” way to market your business, you will end up being disappointed.Picking the Right Social Media Platforms
One of the biggest mistakes small business owners make is that they see “social media” as a homogenous entity. Sure, Twitter, Facebook, and Instagram are all social networks, but they are so different that everything from the audience to the style is unique.
So, how can you ensure that you’re focusing on the social networks that benefit your business’ goals?
Here are some things to keep in mind:
*Consider User Demographics: Size isn’t always important. Instagram may be one of the fastest growing networks, but if you are a B2B company selling SaaS services to logistics companies, then it would make more sense to focus your resources on LinkedIn and Twitter.
*Resources: Do you have the skills or personnel to create the right content for the networks you’ve chosen? Instagram and Pinterest, for example, require creative images and videos while Twitter emphasizes quality articles.
*Time: Unless you have a dedicated social media marketing department, you won’t be able to post on every social media channel. Keep in mind that you should aim to post daily on each network.
In the beginning, focus your effort on the social network(s) that are MOST relevant to your customer group, and give them your best shot. As a rule, I’d recommend picking your customer’s top 3 most frequented networks and sticking to them to start.How Often You Should Post on Social Media
CoSchedule looked at 14 different studies and found the ideal social media frequency that allows you to engage with your network, drive engagement and traffic, and keep your business top of mind, without annoying your audience.
Here’s what that came up with:
*Facebook: Studies suggest that you should post just once or at most twice a day to Facebook. Anything more than that can come off as spam;
*Twitter: Neil Patel found that 15 Tweets per day is the sweet spot that gets you all the benefits of social media marketing;
*Pinterest: Between 15 and 30 posts per day will bring you the best results on this network;
*Google+: No, Google+ is not dead. In fact, it can benefit your SEO greatly. Just make sure to post relevant content at least twice per day;
*LinkedIn: One post per day is more than enough for LinkedIn;
*Instagram: Major brands post just 1-2 images per day on Instagram. If you have more content that you want to share with your audience, use the Instagram Stories feature;
That all seems like a lot of work, right? Posting consistently on social media is made far easier with social media scheduling tools such as AgoraPulse:The Best Time to Post on Social Media
Just like everything else in life, timing is crucial to social media marketing success.
Picture this: you’ve spent hours working on an article that is insightful and packed with helpful information. Excited about the result, you share it with your network. But, to your surprise and disappointment, almost no one notices it.
That’s how important timing is.
So, what’s the best time to post on social media?
Here are some numbers:
*Facebook: The best time to post on Facebook is on Thursday, Friday, Saturday, and Sunday. The best hours are 9 AM, 1 PM and 3 PM.
*Twitter: The best time to post on Twitter is Wednesday between 5 and 6 PM;
*Pinterest: Saturdays are your best days for connecting with your Pinterest audience. The best hours are 2 PM, 9 PM, and even late at night (2 AM;)
*LinkedIn: Midweek posting (Tuesday, Wednesday, and Thursday) early in the morning (between 7 and 8 AM) or in the afternoon (5-6PM) is your ideal time;
*Instagram: One of the things that make Instagram so great is that users are active throughout the week. But, for maximum engagement, make sure not to skip Mondays and Thursdays at any time except for 3-4PM;
*Google+: The best time to post on Google+ is on Wednesdays, between 9 and 11 AM.
Again, you can pre-schedule content to be posted at these times rather than needing to be active all day every day yourself!Using Social Media to Influence SEO
Google uses over 200 ranking factors to decide which content to show high in search engine results. Social media signals are among the less significant factors, but none the less can still impact your rankings.
According to Matt Cutts, the correlation between social signals and ranking position is extremely high. Sites that have numerous social signals perform better than those with fewer signals.
Sure, correlation is not causation, but the role social signals play in SEO is becoming more and more evident. If you create and share high-quality content on social media, people are more likely to like it, share it, and link to it. That builds your traffic, your credibility, and your reputation. All that can, in turn, lead to a higher ranking.
The other thing to consider is that your social media pages will most likely show up on page one of a search result when someone is looking for your brand. This is extremely important for authority and brand recognition.Growing a Social Media Audience
By now, you probably understand that social media is a fantastic way to promote and grow your business.
But, how do you attract those first fans and followers? How do you get started when you have no audience?
*Getting Likes, Followers, and Shares: You can do a lot of different things to increase your visibility. You can (and should) add links to your social media profiles to your site, engage with other people, leverage hashtags, add links to your social media accounts in your email signature, and so on. But, all your efforts will fail if the content you share with your network provides no value. Before anything else, ensure you create quality content on a regular basis.
*Facebook: At the moment, Facebook is all about video. Reports have shown that live videos get 29% times more views than traditional content. That can translate into a broad audience reach that will kick start your social media strategy. But just be aware that these trends come and go, and you will need to adapt with the changing times.
*Facebook Messenger: Messenger is trending at the moment, and a lot of marketers believe this is the future – a channel
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